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Wednesday, April 24, 2013

Ben & Jerrys

Ben & Jerrys Ben & Jerrys Ice Cream was founded on the embodied concept of linked prosperity, interrelating a three-part mission statement to way their companys growth. Their mission statement, which covers their product, economic and social goals, focuses both(prenominal) the leadership and the workforce on their key values. These values entangle staying in touch with the customer base, using quality ingredients, maintaining positiveness and maintaining social awareness and accountability.
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Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining familiarity on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer cinema festival, projecting movies on the wall of their renovated gas station. In 1985, they introduced bleak York Super Fudge Chunk®, a flavor suggested by a writer...If you want to get a full essay, govern it on our website: Ordercustompaper.com

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