Title Has Internet Reshaped Marketing Strategies? The cuff of internet/e-commerce/e- strain on B2B foodstuff strategies in comparison to B2C selling strategies Aims This research is aimed to contend the regard of the internet/e-commerce/e-business websites market strategies active by business- to- business (B2B) and business-to-consumers (B2C) companies. It is similarly aimed to examine the behaviour of the business-to business (B2B) companies merchandising strategies in carnal knowledge to business-to-consumers (B2C). Objectives To check the regard of internet/e-commerce/e-business on B2B marketing strategies. To launch difference between B2B marketing strategies and B2C marketing strategies in background to the incorporation of internet/e-commerce/e-business websites. To investigate the impact of internet/e-commerce/e-business on B2C marketing strategies. Background Marketing is an meaty part of any business, careless(predicate) of products or services provided and target market. Business-to-business (B2B) marketing requires companies to focus on make relationships and communication techniques that generate leads which testament ultimately be born-again into customers. Business-to-consumer (B2C) marketing focuses on a group or a target consumer in come in to create sales or market services.
With the emergence of the internet, the impact of internet is cursorily changing the man into a international e-market carry in which companies enroll and work together (Varadarajan & Yadav, 2002). Or in former(a) words, e-commerce is turning the world into a small place where anyone abide go anywhere and can communicate with anyone else whenever they would alike(p) to (Afuah & Tucci, 2003). With the orgasm of internet, the technology rise has shifted towards e-commerce. The era of internet has excelled from ecumenical ships company processes to customer interaction. For instance, on that point is non a business that is non taking into account e-commerce and e-business. Internet...If you necessitate to get a massive essay, order it on our website:
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