Blair Company, Inc. - Water Purifiers for India

India Commerce Consulting CORNERING THE MARKET TOGETHER MEMORANDUM TO: FROM: SUBJECT:Blair Company, Inc. - peeing Purifiers for India DATE:4/21/2004 Purpose and Overview The self-confidence of this memorandum is to provide you with our recommended encompassing food commercializeing programs for your pissing purifier, disport, in India. Less demonstrable countries (LDCs), such as India, combat water contamination regularly. It is our conclusion, ground on Blairs internal strengths and weaknesses and outside(a) opportunities and threats (SWOT), that racket will be successful in targeted atomic number 18as of India. In addition, Delight will bugger off adequate revenues to payback money for commercialise testing, potential market specific harvest reengineering, start-up investments and ongoing functional costs. Following are highlights of our SWOT analysis, pertinent assumptions and trade strategies. Analysis of Your ago and Current Situations Industry experts in the main regard the Blair Company crossway caudex as spiffing in terms of instruction execution and tonicity. For the onetime(prenominal) five years your caller has enjoyed an average annual glaring revenue revenue emersion of 12 percent referable to its quality and market reputation. The product line, consisting of, desalinators, particle filters, ozonators, ion exchange resins and purifiers lose awarded you with present sales in 1996 of almost $400 million. Your consumer understructure is diversified, capturing residential, hospitals, municipalities and diverse businesses including water-bottling companies.

With over 4,000 employees, including 380 employ to technical applications, world-wide sales offices, slight assembly areas and distribution facilities in Germany, Japan and Singapore, you are restless to expand its world-wide market presence. Currently, your company success entirey sells its 2 versions of kinsfolk water filters to Germany, Poland, Hungary, Romania, Czechoslovakian Republic and Slovakia, which significantly contributed to the 1996 international sales of almost $ cxl million. However, other market muckle exists with other less create countries (LDCs). Many LDCs are plagued with begrimed water that most home water filters cannot properly decontaminate. If you indispensableness to get a full essay, order it on our website: Ordercustompaper.com

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