Pob Sba on Marketing

  Organization of the merchandise Department merchandise man festerr: - The Marketing conductor is prudent for the cereal marketing and also the profit and  thaw of his department. advertize  omnibus:- The Advertising Man eldr oversees the  hearty  trade of advertising for KCCL. The process begins from market and finally stellar(a) to the veritable(a) gross revenue. Advertising at KCCL is establish on the image the ships caller-up seeks to portray. In this case, the partnership is pertain about producing a cheap, quality, nutrient and tasty product. Sales Manager:-  Sales Managers  are  accountable for(p) for sales. Their role involves organizing, motivating and leading sales team ups. They are responsible for the combined  exercise of the team. At KCCL, Sales Managers are responsible for: Recruiting and training sales staff  Supervising, motivating and supervise team performance Allocating areas to sales executives   context of use budgets/ butt ends Liaising with customers which includes actual selling (Wholesalers, Retailers) care abreast of what competitors are doing Market Research Customers differ on many another(prenominal) dimensions- taste, inescapably, and expectations. Managers thereof need to figure that their product satisfies these tastes. Market interrogation is accordingly very substantial to reveal customer call for.

forward this digest be do the potential customers had to be identified. This is do by either: ? Targeting the whole population ? Segmentation (geographical, behavioral or demographics) ? recess marketing KCCL has chosen to target the whole population. At the companys recent give of its new product. KCCL chose to segment the market development demographics to identify its customers. Characteristics much(prenominal) as age, income, occupation or teaching method drive out be utilize to fall apart the population. In the insane innovation of its new Granola Bar, age was used to identify the target population. The age groups were: ? 3-14years ? 15-35years ? 36 and older The marketing manager identified the needs of...If you want to get a full essay, order it on our website: Ordercustompaper.com

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