Essay

ELEMENTS OF merchandising UNIT-I 1.0 INTRODUCTION foodstuff has been gaining a predominant usance with the advent of mass production and globalisation of economic activity. The theatre director right away needs a thorough noesis of marketing to transact their functions in an effective manner. marketing establishes a vital association between an make-up and its consumers. 1.1 NATURE AND ground OF MARKETING trade is a human activity direct at pleasurable needs and wants through exchange exercisees. Marketing includes such activities as product development, marketing research, communication, pricing, promotion and religious service apart from selling. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the speech of a usable product at the right time, at the right rate and at an acceptable price. Marketing is so basic that it can non be considered a separate function. It is really the upst anding business seen from the head of post of the final result, i.e., from the point of view of the customer. Marketing is a view point which looks at the replete(p) business process as a highly combine effort to discover, create, boot and satisfy consumer needs. Marketing is a preservation of a amount of living to society. 1.

2 IMPORTANCE OF MARKETING The new managerial knowingness and desire reflected in the consumer preference for an all-out commitment to the market consideration. The importance of marketing is organism realised by Indian business houses. The most provoke fact about this idea is that the organisation concerned is not the only benef! iciary when a firm practices the marketing design. The construct simultaneously benefits the organisation that practices it, the consumer at whom it is aimed and the society at large. 1 THE CONCEPT BENEFITS THE ORGANISATION The practice of the concept brings substantial benefits to the organisation that practices it. For example, the concept enables the organisation to keep...If you want to tucker a practiced essay, order it on our website: OrderCustomPaper.com

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