Rochester Business Plan Essay -- essays research papers fc

A Marketing Plan to Retain Rochesters callownessRochesters 18-28 year old population has been leaving this metropolis in mass amounts. This is common knowledge, and our plan is gulled towards the target audience in efforts to economize them here for a longer duration of time. We feel that there atomic number 18 several beautiful attractions that make up the Greater Rochester Area of which this target audience is unaware. This marketing plan aims to get this market out into the suburbs and urban center of Rochester to see the diversity and unique options that our area provides. This will alleviate the proscribe stigma held by the 18-28 demographic by bringing to their attention the copious business and recreational opportunities available. We seek to build a stronger sense of community of interests through interactions with businesses, local marketing campaigns, and more effective communication with this demographic. With our germinal and influential ideas we intend to retain Ro chesters young adults so that the city will flourish with a new generation of hope. 1. Current dapplepage 22. Target Audience 33. SWOT 54. Trends 65. Benchmark Cities 76. Evidence 9 7. Marketing Objectives and Goals&... ...nbsp$97,470$126,080$146,102 mass Transit10.50%36.70%3.30%1.80%2.80%Bike/Walk9.00%11.10%4.10%4.60%5.70%Sunny Days170207171217213 parentage www.bestplaces.netWorks Citedwww.bestplaces.netwww.cincinnati.comwww.ci.rochester.comwww.detnews.comwww.dol.govwww.Menshealth.comNYSDOL-http//64.106.160.1408080/lmi/index.htmlwww.pittsburghlive.comhttp//www.rbj.net/PDF_Files/AnnualEst.pdfwww.retainthebrains.comMills, James Edward. Magnet Aims To Keep Young Professionals In Madison. Wisconsin call forth Journal, July 2004. http//www.madison.com