Literature Review about the franchising in hospitality industry Term Paper

Literature Review about the franchising in hospitality pains - Term Paper ExampleHotels operating budgets need to select the right markets for growth, the best partners with experience and the capability to handle different clients effectively while also wear outing partnerships with the franchisee and the local cultures. In order to execution effectively with local throng, we need to examine their values, norms, beliefs, relationships, and many other cultural characteristics (Shakerin, 2006, p.1). When large hotels desire to flip ones lid their businesses overseas to foreign markets, it makes sense to select local investors to operate their establishments so that better connections can be made with foreign clients. If these customer service elements were to be managed by corporate offices, expatriate costs and training costs could be quite large. Franchising allows opportunities to reduce these high costs by inviting investment from overseas and allowing resembling cultural leaders to run the business units.Leaders expecting to be effective in multi-cultural environments have to develop aw atomic number 18ness of different cultural dimensions most central to their customers (Shriberg & Kumari, 2008, p.20). If Marriott Hotels, as one example, decided to expand their heraldic bearing into India, it would make the most sense to inspire an Indian investor to take on the responsibility of managing a Marriott franchise. This image of local investor maintains the cultural awareness and social skills necessary to satisfy local customers more than an expatriate theater director sent overseas to govern the hotel.Geert Hofstede described the elements of culture that drive local tastes and preferences. In individualistic societies, people are self-expressive and put their personal goals and interests ahead of others (Blodgett, Bakir & Rose, 2008). In collectivist countries, such as India, people are more family-oriented and tend to believe in the rights and nee ds of the group. These are important