Growing World of Sony Essay -- essays research papers

Its not pertlys that Sony is a global company or that (25%) of all bleed Station profits for the past seven years came from Sony to japan. After all thats what international marketing and the global economy are all nearly, companies exchangeable Sega, Nintendo, Microsoft, X-Box doing business around the world. The global economy now reaches every corner of the United States. Current interest in international marketing can be explained by changing competitive structures coupled with shifts in demand characteristics in markets through come forth the world. With the increasing globalization of markets, companies find they are unavoidably enmeshed with unconnected customers, competitors and suppliers. A significant portion of all products made in the United States is foreign made. Japans economy is based on a industrial-strength work ethic and being a leader of technology, in which has helped Japan advance to the second most powerful economy in the world. One celebrated character istic of the economy is the working together of manufacturers, suppliers, and distributors in closely-knit groups called keiretsu. The keiretsu, which means order or system, is a unique form of business that links companies together in industrial groups that provide Japanese business with a substantial competitive edge over non-keiretsu organizations. Keiretsus are collections of dozens of major companies spanning several industries and held together by cross-shareholding, old-boy networks, interlocking directorates, long-term business relationships, and social and historical links. There are six major Japanese industrial keiretsu groups and eleven lesser wizs. Together, the sales in these groups are responsible for about 25 percent of the activities of all Japan, and keiretsus account for 78 percent of the value of all shares on the Tokyo Stock Exchange.Japans industry, which is the most important sector of the economy, is heavily dependent on imported raw materials and fuels. For three decades overall real economic growth had been one of the highest, 10% in the 1960s, 5% in the 1970s, and a 4% average in the 1980s. Growth slowed markedly in 1992-95 largely because of the aftereffects of over investment during the tardy 1980s. Growth picked up to 3.9% in 1996, largely a reflection of low rates of inflation. But in 1997-98 Japan experienced a recession, centered about financial difficulties in the banking system ... ...the magic and popularity behind playstaion 2, besides the Sony name, was is its ability to play back DVD videodiscs, and support for all types of sound hardware, including Dolby digital and DTS, which is, used for home theater systems. These added options plus its ability to play back the original playstation games made it appealing to every one regardless of age. For the Kids you had the hottest new system that could also play the original play station games even faster, for the parents you had a new DVD Player.Sonys ability to market and ta ilor the playstation to a wide range of consumer young and old is what but it on top of the charts. Even with the introduction of Microsofts XBOX and Nintendos game Cube this October Sony is still exceed the charts this Christmas season. Sonys has proved its self in the gaming world and has its consumers behind them. The strategies that Sony uses is marketing its playstation is not complex, Sony just uses its assets to find out what the consumer wants and need and then gives it them. Sony produces high quality products tailored to the need of its consumers. A simple concept that has left Sony and Playstation on top of the charts.